Art Direction

E-Commerce Experience

A complete rebrand based on E-Commerce Data Theory to refine William Painter’s visual spectrum to match their target audience and growth trajectories. A key piece of this project was changing from a single product vertical to multiple products across both genders to allow for continued expansion of the product line. This design features a simplified product page with refined colors, imagery, and an improved data driven one-click upsell. The collection page features an array of products with specified categories to allow for simplified consumer browsing. Lifestyle imagery paired with a simple mouseover effect was added to easily showcase front and 45 degree angle product imagery to help stimulate the consumer’s imagination while browsing allowing for self perception within the brand.

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