Conversion Rate Optimization

Ad Algorithms are the engines that power E-Commerce Brands and are the most vital to the success of the system. Making data driven improvements to the website ecosystem increases the Perceived Conversion Rate of the website and in turn increases the Marginal Unit Efficiency of the algorithms. Over time this leads to increased Unit Productivity resulting in Compounding Returns to Scale. In short, Conversion Rate Optimization leads to increased Marginal Profit and the potential to control the Velocity of Scale.